Gym floor with a turf training lane, strength equipment, and a row of treadmills

For gyms, studios & wellness brands in Orange County

Fill your classes. Grow your memberships. Build your brand.

Websites, ads, and content that turn local attention into paying members. Built, managed, and reported by one team that actually shows up to your gym.

Brands we've served across Southern California

Boxing Lab logoA1 Boxing logoBoxhaus logoThe Box Training Center logoOKA Kickboxing logoBulletproof logoStudio X logoMoxie logoMindright logoGrampas logoDry Water logoBoxing Lab logoA1 Boxing logoBoxhaus logoThe Box Training Center logoOKA Kickboxing logoBulletproof logoStudio X logoMoxie logoMindright logoGrampas logoDry Water logo

Your front desk shouldn't be your marketing department.

You're great at coaching, programming, and running your floor. But the website hasn't been touched in two years, Instagram posts when someone remembers, and the ads, if you're running any, get a glance once a month.

Meanwhile the studio down the street with worse coaching keeps signing members. Not because they're better. Because they're visible.

You'd never let a member train without a program. Your marketing shouldn't run without one either.

Punching bags hanging in the dark Boxing Lab gym in Newport Beach

Why fitness brands pick us

We shoot our own content

Most agencies outsource photo and video. We've spent 10 years behind the camera, so your site and ads run real footage of your space and your people, not stock models in a fake gym.

We speak fitness

We're named after the thing your members are building. We know what an intro offer should convert at, why challenges fill classes, and how memberships actually get sold.

AI-accelerated, human-directed

We build faster and leaner than traditional agencies. That's why a site that costs $20k elsewhere costs $6,500 here, without cutting corners on strategy or craft.

We're local

Newport Beach based. We'll walk your floor, shoot your classes, and meet your team. Try getting that from an agency three time zones away.

Trainer holding focus mitts for a boxer in a ringBoxing class training together inside a red-roped ringDryWater hydration powder being poured into a shaker bottleBoxer striking focus mitts during a training sessionFighter wrapping her hands with purple wraps at the edge of a boxing ringBoxing Lab training floor in Orange County with racks and turfGroup fitness class training with dumbbells in a mirrored studioAthlete running on a treadmill during a VO2 max testCoach watching athletes train during a boxing classBoxing Lab camouflage trucker hat on a gym rack

Shot by us. Like everything else on this page.

10

years marketing fitness & wellness brands

2-3

weeks from kickoff to launch

7

posts per week on Scale

100%

yours: site, data, and ad accounts

Three ways to grow. One team to run it.

Fixed scope, fixed price. Pick your level and we run the program.

Launch

Your new website, live in weeks, not months.

$6,500

One-time project

  • 5-7 page conversion site
  • All copywriting
  • SEO/AEO/GEO foundation
  • Google Business Profile optimization
  • Lead capture wired to your CRM
  • Optional half-day content shoot: +$3,000

Grow

Your site, working harder every month.

$1,750/mo

3-month minimum, then month-to-month

  • Site edits and maintenance
  • 3 landing pages/mo
  • 2 SEO blogs/mo
  • Ongoing search optimization
  • Monthly report with insights

Scale

The full growth engine: search, paid, and social.

$5,500/mo

Plus ad spend, paid directly to the platforms

  • Everything in Grow
  • Meta & Google ads with weekly optimization
  • Social management at 7 posts/week

Word from the floor

I worked with different photographers and videographers before, but I was never able to get my true vision across until I met Jonathan. Since then we've grown into a new location and attracted a whole new type of member.

Alex Arreguin, Founder, Boxing Lab, Newport Beach

Their creative team just gets it.

It's one of the few instances where I don't have to ask for a ton of revisions. Their creative team just gets it. Every time I get assets back, I'm already 100% stoked on them.

Mikhail Alfon, CEO, Blue Light Media

Elevated our presence and brand exposure.

Working with Muscle Memory Media elevated our presence on social media and our brand exposure, and attracted new prospects to our communities.

Hala Khalek, Picerne Residential

How it works

  1. 01

    Audit

    A free 30-minute call. We review your site, search presence, and socials, and show you exactly where members are leaking out.

  2. 02

    Build

    We design, write, and launch your new site in 2-3 weeks. You approve everything. You lift nothing.

  3. 03

    Grow

    Monthly optimization, content, and reporting in plain English: traffic, leads, and what we're doing next.

Practice leads to mastery.

Muscle Memory Media started with a camera and a belief borrowed from the gym floor: repetition builds mastery. But content was only ever one rep in the set. Over a decade we've built websites, written the sales copy behind them, managed brands' content end to end, run Meta and Google campaigns, wired up CRMs and email automations, and optimized businesses for search everywhere it happens, from Google to the AI assistants people ask now. Different skills, trained with the same discipline. Today it all runs as one program: your website, search, paid media, and social, working together instead of in silos.

Us, on a shoot at Boxing Lab, Newport Beach.

See what your marketing should be doing.

A free 30-minute growth audit. No pitch deck, no pressure. Just a straight look at your website, your search presence, and the fastest wins available.

Book My Free Audit

We'll tell you the truth, even if the truth is you don't need us yet.